Post production and photographic cropping for print and web

It is true, as the saying goes, that clothes don't make the man but it is equally true that the first impression is the one that counts and in a society like ours, in which image has even surpassed content in value, presenting products in the right way is essential to have a sales return. 

If your sales are focused on sports, fashion, electronics, housewares, furniture, design, health, beauty, leisure, motors, our image post production services are for you.

Because we're sure of it: you can hire a professional to shoot your products but we're convinced that there will always be an image to be cropped, a background to be evened out, a shadow to be lightened, a detail to be added or removed, a color change or a simple dirt to be removed.

But are images really that important?

Of course!  Images communicate emotions, feelings: in a sales catalog, a brochure or an online sales site they are very important. They are the first approach they have with the product and in the case of an e-commerce site the importance is even greater because the buying experience is different from what the customer feels in the physical store, where he can touch, smell, try the product, wear it.

The only thing that is important is that the product is not just a product.

The only thing they can do is see, observe, so keep these 5 considerations in mind:

1. The product card is fine, detailed and clear, but the image is the first thing that catches attention and if the user appreciates it, he is willing to continue the navigation and discover the details of the product, until he proceeds with the purchase.
2. A picture is worth more than words. High-quality photos, taken from different angles, provide an overall picture of the product.
3. A good picture expresses reliability. No one would buy a pair of shoes or a drill online by evaluating grainy photos because the seller's judgment is compromised precisely by the poor care he or she devotes to the image. And in this case, the customer moves to a competitor's site, which may offer a worse service but looks better.
4. Everyone's image belongs to everyone When you publish it, it is shared on social networks, and this should already make you understand the importance of how much care you should dedicates to your product photos.
5. A little bit of editing never hurts. Improving the detail, correcting the focus or highlighting the characteristics of the product are small tricks to highlight the essence of a product, without distancing it from reality.

Remember: images are an important means of communication, they tell the story of what you have decided to sell and also about yourself, your company, your brand.

Publishing good photos is an essential condition to get interesting sales results.